Packaging & Branding

                                                                                                                                                            

This Ice Cream Truck could be seen in the Spitalfields Market near Brick Lane, and displayed cohesive and eye catching branding. The graphic at the front captures the spirit of the pastel blues, the whites and the pinks utilized in the decoration of this small vehicle, also creating a somewhat vintage look which works well with a longstanding tradition such as ice cream!

I am very fond of the packaging of this box of biscuits, partly because it combines both historical images and traditional drawings with creative design in the cut out showing the chocolate "blisscuits" within. The pun is also greatly appreciated! It was a great choice to make the fonts Oldstyle and slab serif and to stay away from decorative typefaces. The orange of the center inscription brings out the orange in the woman's hair which contrasts against the inked hat. The designer also decided to cut off the woman's profile half way which keeps the focus on her hairdo and, most importantly, the advertised biscuits.

The above are pictures of various branding and packaging techniques used in products within Whole Foods Market. They each have adapted their labels and designs to fit the shapes of the packaging and the type of product they're advertising. The coffee bean bags, you may notice, do not differ much in design and choose to outline a difference in variety through the decorative label underneath the brand "Bird & Wild." Meanwhile, I liked how the sauce bottles changed their color schemes and gradients while keeping the progression of typography consistent across their brand. The "Teapigs" brand uses simple packaging and clean lines which are easily legible and create an easily recognizable brand which is also quite cute!